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Moms Fall Victim to Recession Moms are getting a raw deal during this recession. They were early to give up their own material wants during Christmas, but where their children are concerned, it's not exactly a two-way street. The National Retail Federation and industry research firm IBISWorld have unveiled some depressing projections for Mother's Day, coming up Sunday. NRF's 2009 Mother's Day Consumer Intentions and Actions Survey places total spending at $14.1 billion (just above $12.73 billion in 2009 Easter spending), noting that Americans will spend an average of $123.89 per person, down from $138.63 last year. IBISWorld expects gift giving to drop a steep 14.7 percent, to a mere $12.9 billion (just 1.6 percent of the amount the government will spend on the stimulus). Take a look at these poor showings across all gift-giving categories: Category Percentage change from 2008 Electronics -36.8 Jewelry -19.1 Books/CDs -14.0 Pampering -12.1 Dinner/brunch -9.6 Flowers -8.1 Greeting cards* -8.6 According to the IBISWorld report, more consumers will shop at discount stores, downgrade purchases and eat at home. In a statement, senior analyst George Van Horn said the economy appeared to be in a "steep" downward trajectory. "With the economic picture so unclear, gift giving just isn't in many household budgets--even if it is for Mom." As for Dad, the numbers for Father's Day aren't out yet. But judging from last year, they won't be pretty. ___ *Are you serious? Not even a greeting card?!
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| Posted under: Money, Stimulus, That's Odd
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Yes,
It's just one of those Sky is falling post!
Did someone REALLY get paid to write this blog? It appears that as the economy faces a "steep downward trajectory" so does journalism.
This article is completely ludicrous and is not backed up with any supportive facts. It's almost as someone was late for deadline and just through this against the wall to see if it would stick.
(Do you really need to be a 'senior analyst' (of what by the way) to realize that the economy is in a "steep downward trajectory'?)
The restaurant industry is experiencing a "steep downward trajectory" now because people just aren't spending their income on extras like dining out. That does NOT mean however that people have stopped eating.
While dining out has gone down, grocery sales have gone up and that is the corollary piece here and just one of many things that is missing from this the sky is falling blog.
As a husband and father, my wife and I have three very beautiful daughters, and no mom is not getting shafted in the gift department for mom's day.
My wife and I have a six-figure income and we can spend money on each other for mother's day and father's day but we choose not to. amd have alwasy chosen not to.
I still have items on my desk at work that our daughters have made for us in school for father's day. Our kids are in college, high school and junior high now and I still find those the most pricelesse gifts. Those are the things that are special to a mom and a dad, not jewlery, books/cd's, pampering or even cards.
Our jewels are our children. The dvd's and cd's we have are the pictures and videos we have taken of our family. The pampering is what we do for each other to show our love and appreciation for that person. And who doesn't love a homemade card whether it is from a first grade child or a child that has now become proficient in scrapbooking.
You seem to have missed the whole point about mother's day... it's about MOM. It's not about the retail industry.
Kudos on a written blog.