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Yelp Launches New Marketing Tools for Businesses Online review site Yelp launched a free new marketing tool today called "About This Business," which allows small-business owners to share their story with the public on their business's Yelp page.
Stories can include a company's specialties, a short history, an introduction to the manager/owner of the business and five other recommended businesses. Business owners can set up the feature by visiting biz.yelp.com to create a free account. About This Business is the latest tool from Yelp in a suite it launched in April that offers business owners the ability to directly message customers who have written reviews, upload photos, update business information and post announcements.
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Don't be fooled by yelp.com. It is not a realistic review site. They believe that they have the power to delete reviews of our businesses. We business owners have to abide by their terms of service, but yelp.com isn't bound by any ethics at all. There is a FAQ about deleted reviews (by them): they virtually say "tough luck".
We are not allowed to ask them about it, and the feedback section does not allow this topic.(Hmmm...)
Rothstein Jewelers had several positive reviews of our services, and one day most of them were gone.
When one customer wrote a negative review, I wrote to yelp, wondering why the positive reviews (except one) were missing. NO RESPONSE - except that now THERE ARE ZERO POSITIVE REVIEWS!!
yelp.com is the ONLY review site who deletes reviews. I don't believe they should have that right. Business owners have no recourse, except for a LIMITED space to comment to a reviewer.
Yahoo.com, Google, MerchantCircle, InsiderPages, & CitiSearch are much more reliable and better for business owners.
Check out their newest feature - a special offers directory. You can literally browse hundreds of specials that businesses on Yelp offer on one page!